True Brands
Project Overview
True Brands is a manufacturer of beverage, decor, and kitchen products with more than 30 unique brand collections. They sell to both wholesale and retail customers and needed a website that could keep up with the growth. After migrating to Magento 2, they approached New Theory to help transform the platform into a mission-critical tool that could streamline operations and improve the customer experience.
Scope of Work
The project focused on unifying B2B and B2C sales into a single platform, personalizing the wholesale customer experience, and taking advantage of Magento's B2B features. It also included simplifying internal processes for sales and customer service teams, as well as integrating the site with NetSuite to improve data access and order management.
Approach
We began by converging True Brands’ B2B and B2C platforms. By consolidating catalogs, customers, pricing rules, orders, and fulfillment under one site—truebrands.com—we created a streamlined experience for both retail and wholesale buyers.
Next, we implemented a NetSuite-to-Magento 2 integration. This gave internal teams and customers access to critical data such as order history, invoice payments, and restock management. A key improvement was resolving a long-standing pain point: fragmented order history. With the integration, customers could now see all their orders online—whether placed through the site, over the phone, or elsewhere—reducing confusion and easing the workload for the customer service team.
Results
The new Magento 2 site provided True Brands with a unified platform for managing both wholesale and retail sales. Customers gained self-service tools to manage orders, payments, and restocking, while internal teams benefited from better data visibility and fewer support calls. The platform now supports both growth and customer satisfaction, freeing the sales and service teams to focus on proactive initatives.
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