Web design & development services
IA & Content Strategy
A successful website needs the right content to do its job. What pages and moments that website has (its "information architecture") and the intent of its messaging ("content strategy") are questions we collaboratively tackle with our clients. You know your organization best. We use our expertise to help share this information with the web.
We dive into your marketing strategy, audience, and business objectives to make sure we’re building with purpose. The result is a clear site map and content plan that guide visitors through your site in a way that feels intuitive and intentional.
Every page has a role to play, and every click brings your audience closer to the action you want them to take.
UX & UI Design
User experience (UX) design is based on what is the goals our users. What do they want, and how does that align with our organization's goals? Is it to purchase, to qualify, to donate? The design choices flow from those goals. We use a variety of tools to tease out those goals, including wireframes. These simple layouts that act as blue prints for your site. Wireframes outline how content is organized and how users will move through the site to reach their goals.
Once wireframes are approved, we move into User Interface (UI) design, where your website takes shape visually. This is a collaborative, iterative process with regular check-ins to make sure the design feels right across mobile, tablet, and desktop. Accessibility is built into every step. We recommend aligning with WCAG 2.1AA standards, and our IAAP-certified accessibility specialist advises on details like color contrast, font sizes, and interaction choices to ensure your site works for everyone.
Website Development
You don't have an off-the-shelf business. Why use off-the-shelf code?
Once the UI is finalized and approved, New Theory blends proven tools with custom integrations specifically for your business needs. This approach saves you time, money, and headaches, while ensuring the website actually works the way you need it to.
All coding takes place in a secure staging environment, giving your team visibility and input throughout the process. We use a wide range of technologies to build websites, with every change tracked carefully in a private git repository.
That makes your code portable, easier to maintain, and future-proof. Sometimes, it’s just a small tweak to extend existing functionality. Other times, it’s a fully custom solution. In both cases, our experienced team can turn your napkin drawings into polished, scalable technology that fits seamlessly into your workflows.
We take the time to understand your goals first, so the solution is always tailored to your business.
QA & Content Management
We believe every website should be thoroughly tested before launch. Our team reviews the coded site with real content in place, checking performance across common browsers and devices. Using tools like BrowserStack, code reviews, and hands-on testing, we confirm that the templates, API’s, forms, and navigation all work seamlessly.
To make collaboration easy, we provide a tool that lets your team leave feedback directly on the site. After our internal QA, your team completes User Acceptance Testing. We address that feedback in a “final build” to get the site ready for launch.
Alongside testing, we train your team to manage the new site with confidence. Training usually includes recorded one-on-one video sessions and written guides. Some clients prefer to load their own content, while others have us handle it.
Either way, by the end of this stage your site is fully tested, filled with accurate content, and ready to go live.
Ongoing Support
We believe each new site launch is just the start. Our ongoing support gives you peace of mind knowing that your site stays secure, up-to-date, and optimized for performance. From quick fixes to strategic improvements, we help you get the most out of your investment.
Support is flexible and month-to-month, billed with a two-hour minimum. You’ll always have direct access to our team when you need us.
Audits: Performance, Security, Accessibility
Not every project starts with a redesign. Sometimes you just need to know how your current site is doing. Your website should be fast, secure, and accessible but it’s not always clear where improvements are needed.
That’s where our audits come in. We offer three focused options:
Performance Audit - Identifies what’s slowing your site down and provides recommendations to improve speed and efficiency.
Security Audit - Reviews vulnerabilities and risks to help protect your data, your business, and your users.
Accessibility Audit - Evaluates compliance with WCAG 2.1 AA standards and ensures your site is usable by everyone.
Each audit comes with a detailed report and clear actionable steps to strengthen your site and support your goals.
