It's fun, building the web
Observe. Explain. Predict.
New Theory combines data, design, and web development to help businesses launch new websites, measure their impact, and build on their successes. Founded in 2011 in sunny Seattle, Washington, we are now a team spread across the contiguous United States.
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Client Satisfaction
Our 7 pillars for delivering great work
Make your website the engine of your business
New Theory understands that your website is more than just a pretty front door — it’s a critical part of your business strategy. We analyze your website’s data, then use this knowledge to inform your business strategy, iterate, and refine for further successes.
Obtain complete visibility into your project & its progress
We communicate openly and realistically, this means clear updates on progress and direct access to every member of your project team. We offer transparent invoicing by providing to-the-minute, line-itemed invoices, so you know exactly how your money is being spent.
Stay in control of your website and its costs
The right technologies for you — and your budget. We’re the technology experts, but you’re always in the driver’s seat. We’ll explain your options and provide recommendations. You control the purse strings. You’ll approve any estimates before we start work.
Get a website that doesn’t depend on us to work
We avoid creating dependencies. You’ll keep us because you want to, not because you have to. We follow best practices, train your team, and ensure anyone with technical skill can step in. And if issues come up, we’re there to get you back online fast.
Offload the IT heavy lifting
New Theory takes the pressure off of client organizations with limited IT capabilities. With over fifteen years of web design experience, we can help you implement best practices, educate your team, and keep your website running smoothly behind the scenes.
Leverage the right blend of technologies for you, not us
We’re platform-agnostic. Unlike many web development companies who limit their tools and force your business to fit them, we adapt to you. From Magento 2, headless eCommerce and beyond, we stay current with new technologies to offer the best solution for your website needs.
Keep your business running with smooth integrations
Poor integrations are a major disruption, so we do it right the first time. New Theory pairs off-the-shelf tools with custom integrations specific to your business needs, saving you time, money, and frustration.
Trusted by 450+ Companies
