New Country Organics
Project Overview
New Country Organics is the United States leading producer and distributor of soy-free, certified organic animal feeds. Offering a broad spectrum of environmentally friendly farming supplies to both wholesale and retail customers, their rapid growth and success soon outpaced their previous digital capabilities. Due to increased traffic and accumulated technical debt, their e-commerce website became unstable, leading to downtime during period of high traffic.
This much-loved brand came to New Theory to stabilize their aging website, improve the experience of its users with a redesign, and give them a strong foundation for their growth.
Scope of Work
In addition to the UX/UI design work, New Theory took on migration duties, and a slew of long-requested feature additions. These include integration of a freight carrier shipping, a NetSuite integration, Yotpo integration, the ability for users to order online and pickup in-store, and a dozen smaller features and fixes along the way.
Approach
New Country Organics needed a new website platform that could handle the high volume of traffic they were receiving, but they wanted to avoid having to use an expensive custom-built solution. New Theory suggested migrating its website to Adobe Commerce Cloud due to its ability to manage high traffic volumes efficiently and provide a scalable solution for their growing needs, while keeping NCO on the Magento platform they knew well.
Results
New Theory worked directly with the Adobe Commerce Cloud team to migrate the New Country Organics website. By spreading the hosting across Adobe's servers instead of relying on a single server, they achieved enhanced speed and performance.
The new design was particularly effective. Conversions of visitors to paying customer signficantly increased in the months following the new design's rollout.
“New Theory has been an invaluable partner in the expansion of our e-commerce business. They bring a very high degree of professionalism, artistic design, technical competence, flexibility and integrity to their work. Our e-commerce business has quintupled during the time we have worked together. I could not recommend them more highly.” - Jim Campbell – CEO
This strategic move effectively eliminated previous issues related to site crashes due to high traffic. The website migration has been a game-changer for New Country Organics, equipping them with the digital infrastructure necessary to support their continued growth and success.
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